bundll
SHOP
//
SNOOZE
//
SHOP // SNOOZE //
Digital money for a digital generation.
bundll launched in early 2020 as a buy now pay later/finance tracker for Gen Z. I lead the team forming and executing a go to market plan and phased rollout across paid and owned channels.
Over the course of two year, bundll grew in Australia to over 70,000 customers through targeted marketing, nurture and support programs to help customers through COVID hardship, as well as learn and graduate through the product features.
the bear was born
Launch
After a whirlwind 6 week sprint, we launched in Feb 2020 with OOH awareness and a website. This campaign leaned heavily into our distinctive vibrant neon green colour and building equity in our bear logo.
Performance
We produced through the funnel comms leaning heavily into the conversion layer with a plethora of paid Google and Meta ads incentivising prospects to sign up.
Website Design & Development
The MVP website was launched in 2020 coinciding with product launch. Over the next 12 months we built in capability, adding support functionality, a blog strategy and monthly updates to information as the product matured.
Social Planning & Execution
Social grew from scratch with a small team of creatives (mostly interns), who managed to build the content and strategy as we went. Flying the plane as it’s being built I think some say.
The result was a playful and informative mix of content that allowed our followers to learn about the product and be entertained at the same time, which was standout in the financial product category.
