ECA PARTNERS
A landing page to educate and get companies to recruit high quality senior and executive level staff.
The problem
“Our current landing page is ok. but could use a freshen up to be more effective”
ECA Partners had an existing landing page that was performing at an average level and were looking to use design as a way to organise information better and hopefully see a higher conversion rate.
The Work
Landing Page Design. Desktop and mobile.
We took the existing landing page layout and content, designing it to be clearly segmented and easy to follow. We also did a basic audit and update of key messaging to be more direct.
Client
ECA Partners
Executive Level Staff Recruitment from San Diago, Los Angeles
Landing page design
The client asked for the landing page to be all inclusive. A one stop shop for all the information they would need before staring their search for their next M&A executive hire.
We took a page that had average performance and design aesthetic and using the company brand, turned it into a page with clear information and obvious calls to action.
Responsive content
We redesigned this Job Roles section to take up less room on the page by having expanding and collapsable sections, allowing the viewer to drill deeper if they required extra information, while also keeping the page succinct when it needed to be.
Using deisgn to create space for clarity of information
Given this is a information dense landing page, we designed this section to use white space in each cell to provide a visual break and reduce cognitive overload.
Using pullquotes to create scannablility
In a very dense area for content, pullquotes allowed us a way for the reader to see the juiciest parts of the testimonials at a glance.
Combining information
The original about us section was spread over several modules making the page even longer than it needed to be. Our solution combines a few pieces of relevant information so readers get a good snapshot of the business quickly.
Progressive Disclosure
We redesigned a formerly long cumbersome form into four quick steps to reduce cognitive overload and ease users through the journey.
Scroll through the mobile website.
Laura Disibio