Millennials are a varied bunch. But the one thing the majority has in common is their apathy towards their finances (and especially towards financial advertising). We were tasked by American Express to create an acquisition campaign for their Essential Credit Card, targeting and engaging financially disengaged millennials.

The most unglamorous side of saving is having to work for the money in the first place. Especially for kids. Worse still are the jobs that we as parents get the kids to do because we don’t want to do them ourselves. This concept takes a light-hearted look at this tradition, creating a reason and a need to restore magic around saving.

Launching a new range of gourmet food products to add with the already fantastic offering from Qantas Epiqure. This idea paired perfectly wine, food and tech to create a unique launch experience.

Our client Kounta required a case study to hero the partnership trio and tell the story of how they come together to help Sonoma take orders, serve customers, take stock of inventory and manage finances with ease.

Our client wanted to create awareness about germs and cleanliness for families of patients in hospital waiting rooms. This video was created in 2012, a good 8 years before the world got to learn this lesson.

This was an acquisition campaign designed to bring new kids and families to open a Klever Kash account and set them on their savings journey.