Dating. Marriage. Renew Vows.
3 customer journeys crafted for Zembl Energy Brokers
The Problem
We need a way to manage sales customer across their lifecycle with Zembl.
Zembl, going through new leadership was evolving their sales funnel to begin using customer journeys.
The Work
Email templates. Email journey design.
Given they had no templates, we created those, crafted the journeys, and trained the marketing team on how to takeover the design.
Client
Zembl
Energy brokers based in Sydney Australia
Email Template Design
To support Zembl's email marketing efforts, we developed a comprehensive modular design system in Figma.
This system was designed to provide a consistent and scalable approach to email design, allowing for easy updates and customisations by the marketing team with no real design experience.
The modular nature of the design system ensures that Zembl can maintain brand consistency across all email communications while adapting to future needs with minimal effort.
Email journey design
We helped Zembl design and implement their first three email sales customer journeys, aptly named "Dating," "Marriage," and "Renew Vows." These journeys align with different stages of the customer lifecycle, enhancing engagement and retention. Each journey was carefully planned to provide a seamless experience from initial contact through ongoing relationship-building and renewal.
The Customer Journey
A Macro View.
Danielle Gibson