Z-mail Design System
A modular system for emails to be implemented by Zembl’s marketers not designers
The Problem
“We need a way to design and build emails with consistency to brand and implementable by juniors in the marketing team”
Zembl, evolving their marketing capabilities wanted to bring some of the menial design work in house.
The Work
Modular design system. Training workshop.
We took the basic brand elements from the guidelines and built those out into a brand system in figma. From there we set about building the modules that allowed a flexibility in creation for a multitude of email types. Lastly we trained the crew.
Client
Zembl
Energy brokers based in Sydney Australia
Developing a modular design system for emails
To support Zembl's innovative email marketing efforts, we developed a comprehensive modular design system in Figma. This system was designed to provide a consistent and scalable approach to email design, allowing for easy updates and customisations. The modular nature of the design system ensures that Zembl can maintain brand consistency across all email communications while adapting to future needs with minimal effort.
Zembl email modular figma design system - tutorial design - design workshop - how to use the design system
Training the crew to be self sufficient
The final phase of our project with Zembl involved an extensive training workshop to hand over the newly created "Dating," "Marriage," and "Renew Vows" email customer journeys and the modular design system. This workshop was designed to equip Zembl's team with the necessary skills and knowledge to manage and evolve their email marketing strategy independently. By the end of the training, the Zembl team was fully prepared to leverage their new tools to maximise customer engagement and operational efficiency.
Laura Disibio